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Statistical methods in customer relationship management /

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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

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Bibliographic Details
Main Author: Kumar, V., 1957-
Other Authors: Petersen, J. Andrew
Format: eBook
Language:English
Published: Chichester, West Sussex, United Kingdom : Wiley, 2012.
Subjects:
Customer relations > Management.
Customer relations > Management > Statistical models.
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Call Number: HF5415.5 .K85 2012
 
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HF5415.5 .K85 2012 Available