The handbook of communication and corporate reputation /

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefi...

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Bibliographic Details

Other Authors:	Carroll, Craig E.
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2013.
Series:	Handbooks in communication and media ; 46.
Subjects:	Corporate culture > Handbooks, manuals, etc. Business ethics > Handbooks, manuals, etc. Mass media and business > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book