Handbook of international advertising research /

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and age...

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Bibliographic Details

Other Authors:	Cheng, Hong, 1958- (Editor)
Format:	eBook
Language:	English
Published:	Chichester : Wiley-Blackwell, 2014.
Series:	Handbooks in communication and media.
Subjects:	Advertising > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book