Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the...

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Bibliographic Details

Main Author:	Brinckerhoff, Peter C., 1952-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, NJ : John Wiley & Sons, c2010.
Edition:	3rd ed.
Subjects:	Nonprofit organizations > Marketing. Marketing. Marketing
Online Access:	Connect to the full text of this electronic book