Handbook of strategic account management : a comprehensive resource /

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...

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Bibliographic Details

Main Author:	Woodburn, Diana
Other Authors:	Wilson, Kevin, 1947-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, West Sussex : Wiley, 2014.
Subjects:	Selling > Key accounts. Marketing > Key accounts. Customer relations. Sales management. Electronic books.
Online Access:	Connect to the full text of this electronic book