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Pharmaceutical lifecycle management : making the most of each and every brand /

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A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...

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Bibliographic Details
Main Author: Ellery, Tony
Other Authors: Hansen, Neal
Format: eBook
Language:English
Language Notes:English.
Published: Hoboken, N.J. : John Wiley & Sons, ©2012.
Subjects:
Pharmaceutical industry > Economic aspects.
Drug approval > Economic aspects.
Drug Industry > economics
Drug Approval > economics
Economics, Pharmaceutical > legislation & jurisprudence
Marketing > methods
Pharmaceutical Preparations > economics
Online Access:Connect to the full text of this electronic book
Description
Summary:A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get.
Item Description:Includes index.
Physical Description:1 online resource (xxii, 389 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781118266793
111826679X
9781118266755
1118266757
9781118265895
1118265890
0470487534
9780470487532
9786613621313
6613621315