Pharmaceutical lifecycle management : making the most of each and every brand /

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...

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Bibliographic Details

Main Author:	Ellery, Tony
Other Authors:	Hansen, Neal
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : John Wiley & Sons, ©2012.
Subjects:	Pharmaceutical industry > Economic aspects. Drug approval > Economic aspects. Drug Industry > economics Drug Approval > economics Economics, Pharmaceutical > legislation & jurisprudence Marketing > methods Pharmaceutical Preparations > economics
Online Access:	Connect to the full text of this electronic book