The price advantage /

"For all the advantages businesses pursue, there is one powerful advantage that is accessible to virtually every business but realized by very few. That advantage is the price advantage. Pricing is far and away the most sensitive profit lever that managers can influence. Very small changes in a...

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Bibliographic Details

Main Author:	Baker, Walter L.
Other Authors:	Marn, Michael V., Zawada, Craig C.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Edition:	2nd ed.
Series:	Wiley finance series.
Subjects:	Pricing.
Online Access:	Connect to the full text of this electronic book