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The handbook of organic and fair trade food marketing /

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The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals...

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Bibliographic Details
Corporate Author: Sainsbury's (Firm)
Other Authors: Wright, Simon, 1957-, McCrea, Diane
Format: eBook
Language:English
Language Notes:English.
Published: Oxford ; Ames, Iowa : Blackwell Pub., 2007.
Subjects:
Natural foods industry > Handbooks, manuals, etc.
Natural foods > Marketing > Handbooks, manuals, etc.
Farm produce > Marketing > Handbooks, manuals, etc.
Beverages > Marketing > Handbooks, manuals, etc.
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Call Number: HD9000.65 .H36 2007eb
 
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