Concept research in food product design and development /
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and a...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Ames, Iowa :
Blackwell Pub.,
2005.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called "fuzzy front e |
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| Physical Description: | 1 online resource (xii, 597 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470290132 0470290137 9780470289990 0470289996 9780813824246 0813824249 1282136828 9781282136823 9786612136825 6612136820 |