Concept research in food product design and development /

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and a...

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Bibliographic Details

Main Author:	Moskowitz, Howard R.
Other Authors:	Porretta, Sebastiano, Silcher, Matthias
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Ames, Iowa : Blackwell Pub., 2005.
Edition:	1st ed.
Subjects:	Food > Sensory evaluation. Commercial products > Testing. Electronic books.
Online Access:	Connect to the full text of this electronic book