Developing digital narratives in marketing communication /

"The book aims to comprehend the narrative practices of marketing communication instruments in a digitalized world in a multidimensional way. In this context, the book wants to bring together related academicians who dedicate themselves to finding solutions to emerging issues scientifically and...

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Bibliographic Details
Other Authors: Yılmaz, Recep, 1982- (Editor), Başer, Betül, 1993- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:

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Call Number: HF5415.1265 .D485 2026
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