Social media analysis, Twitter and the London Olympics 2012 /

This case study reports on indicative evidence that links real-world sporting events to spikes in real-time populations' reaction through self-reported social media updates. In turn, the case provides an analysis of frequency and sentiment of tweets containing the most popular UK hashtag connec...

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Bibliographic Details
Main Authors:	Burnap, Pete (Author), Housley, William, 1970- (Author), Morgan, Jeffrey (Author), Sloan, Luke (Author), Williams, Matthew (Author), Edwards, Adam (Author)
Format:	eBook
Language:	English
Published:	[Los Angeles, California] : SAGE, 2014.
Series:	SAGE research methods. Cases.
Subjects:	Olympic Games > (30th : > 2012 : > London, England) > Research. Olympic Games Social media > Research > Case studies. Médias sociaux > Recherche > Études de cas. Research Electronic books. Case studies
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Call Number	Status	Get It
Call Number:		HM742

HM742	Available