Content analysis of Facebook pages : decoding expressions given off /

Facebook users tend to claim their identities implicitly rather than explicitly; they 'show' rather than 'tell' and stress group identities over personal ones. In this case study, I unpack the methodology of content analysis and describe in detail the major steps we took in apply...

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Bibliographic Details
Main Author: Zhao, Shanyang (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2014.
Series:SAGE research methods. Cases.
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Call Number: HM743.F33
 
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