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Content analysis versus discourse analysis : examination of corporate social responsibility in companies' homepage texts /

To research how companies define their social role and their social responsibilities, Géring analysed corporate homepages with two methods, namely, content and discourse analyses. These complemented each other during the analysis and provided both quantitative and qualitative data. After a brief met...

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Bibliographic Details
Main Author: Géring, Zsuzsanna (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2015.
Series:SAGE research methods. Cases.
Subjects:
Social responsibility of business > Research > Case studies.
Content analysis (Communication) > Case studies.
Discourse analysis > Case studies.
Entreprises > Responsabilité sociale > Recherche > Études de cas.
Analyse de contenu (Communication) > Études de cas.
Content analysis (Communication)
Discourse analysis
Electronic books.
Case studies
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Call Number: HD62
 
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