A narrative-semiotic approach to management communication : the case of the Columbia Space Shuttle accident /

This case study describes and discusses the narrative-semiotic method of research, and applies this method to the analysis of a case study in organizational communication. It aims to demonstrate a way in which principles and techniques of text analysis developed in narrative theory and semiotics can...

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Bibliographic Details
Main Author: Marsen, Sky (Author)
Format: eBook
Language:English
Published: [Los Angeles, California] : SAGE, 2015.
Series:SAGE research methods. Cases.
Subjects:
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Call Number: HD30.3
 
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