Rational madness : the essence of brand storytelling /

Bibliographic Details
Main Author:	Kalliala, Juuso (Author)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2025.
Edition:	First edition.
Series:	Marketing collection.
Subjects:	Brand name products > Philosophy. Branding (Marketing) Communication in marketing. Selling > Psychological aspects. Storytelling. Consumer behavior. Corporate culture. Produits de marque > Philosophie. Stratégie de marque. Communication en marketing. Vente > Aspect psychologique. Art de conter. branding. Electronic books.

Description
Abstract:	This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations. Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories.
Physical Description:	1 online resource (1 PDF (xiv, 113 pages :) illustrations (some color).
Bibliography:	Includes bibliographical references (pages 107-108) and index.
ISBN:	9781637429013 (electronic bk.) 1637429010