Rational madness : the essence of brand storytelling /

Bibliographic Details
Main Author:	Kalliala, Juuso (Author)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2025.
Edition:	First edition.
Series:	Marketing collection.
Subjects:	Brand name products > Philosophy. Branding (Marketing) Communication in marketing. Selling > Psychological aspects. Storytelling. Consumer behavior. Corporate culture. Produits de marque > Philosophie. Stratégie de marque. Communication en marketing. Vente > Aspect psychologique. Art de conter. branding. Electronic books.

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Call Number:		HD69.B7 K35 2025eb
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HD69.B7 K35 2025eb	Available