How design became a boardroom bystander /
Design is losing its luster as a strategic discipline that is key to innovation and creating new value, and it is increasingly being targeted in cost-cutting initiatives. The fault lies with design leadership that fails to demonstrate the value that the discipline contributes to new product developm...
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| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
MIT Sloan Management Review,
2025.
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| Edition: | [First edition]. |
| Series: | MITSloan management review ;
reprint 67212. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Design is losing its luster as a strategic discipline that is key to innovation and creating new value, and it is increasingly being targeted in cost-cutting initiatives. The fault lies with design leadership that fails to demonstrate the value that the discipline contributes to new product development and corporate results. To regain a seat at the executive table, design leaders must quantify the value they provide to the business. |
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| Physical Description: | 1 online resource (6 pages) |