How design became a boardroom bystander /

Design is losing its luster as a strategic discipline that is key to innovation and creating new value, and it is increasingly being targeted in cost-cutting initiatives. The fault lies with design leadership that fails to demonstrate the value that the discipline contributes to new product developm...

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Bibliographic Details

Main Author:	Mortensen, Niklas (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2025.
Edition:	[First edition].
Series:	MITSloan management review ; reprint 67212.
Subjects:	Industrial design. New products. Design. Electronic books.
Online Access:	Connect to the full text of this electronic book