Business model innovation : seven essentials /

Many leaders believe that business model innovation success comes down to novelty. But research on 300 companies across two eras -- the 1990s dot-com boom and the mature digital economy of the 2010s -- reveals that this perception is wrong. Novel business models alone don't guarantee high perfo...

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Bibliographic Details
Main Authors: Leppänen, Petteri (Author), George, Gerard (Author), Alexy, Oliver (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: [Place of publication not identified] : MIT Sloan Management Review, 2025.
Edition:[First edition].
Series:MITSloan management review ; reprint 67217.
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Call Number: HD30.28
 
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