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Smoke turns to fizz : Marlboro cigarette owners' unethical acquisition leads to losses /

In 2021, cigarette manufacturing company Philip Morris International (PMI) acquired Vectura, a British pharmaceutical company that manufactures asthma inhalers. PMI, known for its best-selling product Marlboro, explained that they acquired Vectura with the view of diversifying its portfolio. However...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Philip Morris International > Case studies.
Business ethics > Case studies.
Social responsibility of business > Case studies.
Morale des affaires > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Electronic books.
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Call Number: HF5387 .M44 2024
 
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HF5387 .M44 2024 Available