Uber : Riding on Responsibility or Irresponsibility? /
The cultural components, such as norms, values, beliefs, and practices, of the host culture significantly influence the strategy and decision-making of international businesses. Thus, understanding the cultural dynamics of any given business environment is indispensable for a marketer conducting bus...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications, Inc,
2021.
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| Series: | SAGE business cases
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The cultural components, such as norms, values, beliefs, and practices, of the host culture significantly influence the strategy and decision-making of international businesses. Thus, understanding the cultural dynamics of any given business environment is indispensable for a marketer conducting business in multinational and multicultural space. Normally, the cultural components and attributes of ethics are intertwined with each other. Therefore, any attempt to evaluate an ethical issue pertaining to business operation in one culture through the lens of another culture can lead to deleterious consequences. This case examines one such incidence of decision-making by the president of Uber in Asia. The case attempts to bridge the gap between theoretical understanding of ethical frameworks and cultural components on one side and international market - the domain of pragmatization - on the other. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1529610788 9781529610789 |