UrbanClap : a marketplace for on-demand services (B) /
Initially, UrbanClap--developed as a horizontal marketplace--faced intense competition from existing and new players operating in the hyperlocal service space. After struggling for a bit, the founders decided to restructure its portfolio and instead of providing more than 50 services, they focused i...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2020.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Initially, UrbanClap--developed as a horizontal marketplace--faced intense competition from existing and new players operating in the hyperlocal service space. After struggling for a bit, the founders decided to restructure its portfolio and instead of providing more than 50 services, they focused it on 6. They standardized their services by offering a uniform scope of service at a fixed price, with the service delivered by UrbanClap-trained professionals using UrbanClap-specified standard products and equipment. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529620078 1529620074 |