UrbanClap : a marketplace for on-demand services (B) /

Initially, UrbanClap--developed as a horizontal marketplace--faced intense competition from existing and new players operating in the hyperlocal service space. After struggling for a bit, the founders decided to restructure its portfolio and instead of providing more than 50 services, they focused i...

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Bibliographic Details

Main Authors:	Mukherjee, Saral (Author), Patra, Yogita (Author), Abhishek (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2020.
Series:	SAGE business cases.
Subjects:	On-demand marketing. On-demand marketing Electronic books.
Online Access:	Connect to the full text of this electronic book