Difficult conversations at YuViM's boutique /
Aspiring to expand its retail business online, YuViM's Boutique had plans to leverage marketing opportunity emanating during the first COVID-19 lockdown. However, an error in a recruitment advertisement led to a serious social media backlash. As once-loyal customers now threatened to boycott Yu...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Aspiring to expand its retail business online, YuViM's Boutique had plans to leverage marketing opportunity emanating during the first COVID-19 lockdown. However, an error in a recruitment advertisement led to a serious social media backlash. As once-loyal customers now threatened to boycott YuViM's venture, Vijay, the company's HR manager, faces extremely difficult conversations.Vijay had no alternative but to converse in this difficult situation with boss and managing director of YuViM's Boutique, Ms V. Mayunika. Having already posted an official apology on the company's Twitter handle, Vijay was contemplating his possible next steps. On a policy front, he has to rejig the quality control measures to prevent damaging mistakes from happening again. Also, how can he work on managing his emotions to stay solution-focused when unforeseen problems inevitably emerge in the future?This case has been documented based on the actual events. It explores aspects of difficult conversations, including preparatory strategic steps, challenges therein, and managing outcomes. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529621068 1529621062 |