Difficult conversations at YuViM's boutique /

Aspiring to expand its retail business online, YuViM's Boutique had plans to leverage marketing opportunity emanating during the first COVID-19 lockdown. However, an error in a recruitment advertisement led to a serious social media backlash. As once-loyal customers now threatened to boycott Yu...

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Bibliographic Details

Main Authors:	Chavda, Mrunal (Author), Prashar, Sanjeev (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Electronic commerce > Case studies. Commerce électronique > Études de cas. Electronic commerce Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book