Kiilu, T. K., & Githinji, M. K. (2025). Conscientious branding: How the world's leading companies manage their brands in the modern era. Cambridge Scholars Publishing.
Chicago Style (17th ed.) CitationKiilu, Tommy Kibera, and Martin Kuria Githinji. Conscientious Branding: How the World's Leading Companies Manage Their Brands in the Modern Era. Newcastle upon Tyne: Cambridge Scholars Publishing, 2025.
MLA (9th ed.) CitationKiilu, Tommy Kibera, and Martin Kuria Githinji. Conscientious Branding: How the World's Leading Companies Manage Their Brands in the Modern Era. Cambridge Scholars Publishing, 2025.
Warning: These citations may not always be 100% accurate.