Conscientious branding : how the world's leading companies manage their brands in the modern era /

In today's values-driven marketplace, brands must go beyond profits to resonate with consumers demanding ethical, sustainable, and socially responsible practices. This book unpacks how leading global companies like Patagonia, Unilever, Tesla, and The Body Shop achieve this through conscientious...

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Bibliographic Details
Main Authors: Kiilu, Tommy Kibera (Author), Githinji, Martin Kuria (Author)
Format: eBook
Language:English
Published: Newcastle upon Tyne : Cambridge Scholars Publishing, 2025.
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Call Number: HF5415.1255 .K55 2025
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