Green tea or black tea? : Analyzing consumer perception in JASP using repeated measurement ANOVA /

This dataset guide will teach the reader how to analyze marketing data collected in an academic setting. The data accompanying this dataset guide were obtained from a marketing fundamentals course with undergraduate students. The professor designed the experiment, and the students were responsible f...

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Bibliographic Details
Main Authors: Dakduk, Silvana (Author), Santalla-Banderali, Zuleima (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2025.
Series:SAGE research methods. Cases
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Call Number: HF5415.2 .D35 2025
 
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HF5415.2 .D35 2025 Available