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Employing mixed methods and creative techniques for enhanced questionnaire analysis /

In this study, a mixed methods approach was deployed to investigate how personality traits predispose Generation Z in Ireland to the influence of social media influencers (SMIs). In the context of this research, Generation Z is assumed to include people born from 1995 to 2012. This case study outlin...

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Bibliographic Details
Main Authors: Alves de Castro, Charles (Author), Sousa, Jorge Pedro (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2025.
Series:SAGE research methods. Cases
Subjects:
Questionnaires > Case studies.
Mixed methods research > Methodology > Case studies.
Internet personalities > Influence > Case studies.
Personality > Case studies.
Questionnaires > Études de cas.
Personnalité > Études de cas.
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Call Number: HM537 .A48 2025
 
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HM537 .A48 2025 Available