How Ferrari hit the brakes on a deepfake CEO /

In July 2024, a Ferrari executive received several WhatsApp messages that appeared to have been sent by CEO Benedetto Viga. But this was a deepfake -- a highly realistic video, image, text, or voice that has been generated using technology, including AI. This scam attempt is a wake-up call for organ...

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Bibliographic Details

Main Authors:	Galletti, Sandra (Author), Pani, Massimo (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2025.
Edition:	[First edition].
Series:	MITSloan management review ; reprint 66333.
Subjects:	Deepfakes. Ferrari automobile. Ferrari (Automobiles) Electronic books.
Online Access:	Connect to the full text of this electronic book