Seven reasons to strengthen your customer benefits focus /

Customers don't want your product: They want your product's benefits. However, many companies and marketing leaders still fail to appreciate how focusing on customer benefits can unlock new opportunities -- for innovation, customer satisfaction, and growth. Learn seven significant reasons...

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Bibliographic Details
Main Authors:	Weiss, Allen (Author), MacInnis, Deborah J. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2024.
Edition:	[First edition].
Series:	MITSloan management review ; reprint 66131.
Subjects:	Consumer satisfaction. Consommateurs > Satisfaction. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Customers don't want your product: They want your product's benefits. However, many companies and marketing leaders still fail to appreciate how focusing on customer benefits can unlock new opportunities -- for innovation, customer satisfaction, and growth. Learn seven significant reasons why you should put customer benefits first, as well as key questions to ask about your customer benefits focus.
Physical Description:	1 online resource (6 pages)