Seven reasons to strengthen your customer benefits focus /

Customers don't want your product: They want your product's benefits. However, many companies and marketing leaders still fail to appreciate how focusing on customer benefits can unlock new opportunities -- for innovation, customer satisfaction, and growth. Learn seven significant reasons...

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Bibliographic Details

Main Authors:	Weiss, Allen (Author), MacInnis, Deborah J. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2024.
Edition:	[First edition].
Series:	MITSloan management review ; reprint 66131.
Subjects:	Consumer satisfaction. Consommateurs > Satisfaction. Electronic books.
Online Access:	Connect to the full text of this electronic book