Five essentials for marketing performance measurement systems /

Marketing leaders decide which metrics will prove their team's worth. But even in data-driven companies, marketing metric reporting often remains sporadic and short term and lacks strategic focus. Leaders must change this -- and create a framework that supports continuous improvement and strate...

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Bibliographic Details

Main Authors:	Angell, Rob (Author), Sharp, Adam (Author), Chapman, Tom (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2024.
Edition:	[First edition].
Subjects:	Marketing > Management. Strategic planning. Marketing > Gestion. Planification stratégique. Electronic books.
Online Access:	Connect to the full text of this electronic book