Six signs of a successful chief experience officer /

Winning chief experience officers shape the user experiences that boost business outcomes by debunking myths about customer desires with real data. Those data-driven insights enable CXOs to address customer needs and enhance their overall experience interacting with their company or brand. Key strat...

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Bibliographic Details
Main Author:	Dunlop, Amelia (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2024.
Edition:	[First edition].
Series:	MITSloan management review ; reprint 66123.
Subjects:	Consumer satisfaction. Success in business. Consommateurs > Satisfaction. Succès dans les affaires. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Winning chief experience officers shape the user experiences that boost business outcomes by debunking myths about customer desires with real data. Those data-driven insights enable CXOs to address customer needs and enhance their overall experience interacting with their company or brand. Key strategies include deploying cross-functional teams and ensuring that new technologies directly benefit customers.
Physical Description:	1 online resource (4 pages)