Strategic creativity : how to shape the future to change the present /

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions-...

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Bibliographic Details

Main Authors:	Grand, Simon (Professor of strategic management) (Author), Weckerle, Christoph (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, Inc. (trade); Wiley, [2025]
Edition:	1st edition.
Subjects:	Strategic planning. Creative ability in business. Planification stratégique. Créativité dans les affaires. Electronic books.
Online Access:	Connect to the full text of this electronic book