The art of communication : how to effectively engage customers in a client advisory board /

This case follows Yuko, a product marketing manager at Aurora, a multinational medical device developer based in Tokyo with more than 5,000 employees globally. Yuko has always been interested in the experiences of Aurora's clients. Although the company has integrated several customer experience...

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Bibliographic Details

Main Author:	Thum, Stephanie (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Advisory boards > Case studies. Customer services > Case studies. Organismes consultatifs > Études de cas. Service à la clientèle > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book