Adapting global communication and marketing strategies to generative AI /

"By synthesizing cutting-edge research, practical insights, and real-world applications, this book aims to equip readers with the knowledge and tools needed to navigate and lead in a rapidly evolving global landscape"-- Provided by publisher.

Bibliographic Details
Other Authors:	Rosário, Albérico Travassos, 1963- (Editor), Boechat, Anna Carolina (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Marketing > Technological innovations. Communication and traffic > Technological innovations. Artificial intelligence > Business applications. Generative artificial intelligence. Marketing > Innovations. Transports et communications > Innovations.

Description
Summary:	"By synthesizing cutting-edge research, practical insights, and real-world applications, this book aims to equip readers with the knowledge and tools needed to navigate and lead in a rapidly evolving global landscape"-- Provided by publisher.
Physical Description:	pages cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9798337325040 (electronic bk.)