Adapting global communication and marketing strategies to generative AI /

"By synthesizing cutting-edge research, practical insights, and real-world applications, this book aims to equip readers with the knowledge and tools needed to navigate and lead in a rapidly evolving global landscape"-- Provided by publisher.

Bibliographic Details
Other Authors:	Rosário, Albérico Travassos, 1963- (Editor), Boechat, Anna Carolina (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Marketing > Technological innovations. Communication and traffic > Technological innovations. Artificial intelligence > Business applications. Generative artificial intelligence. Marketing > Innovations. Transports et communications > Innovations.

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Call Number:		HF5415 .A32335 2026
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