APA (7th ed.) Citation

Rosário, A. T., & Boechat, A. C. (2026). Adapting global communication and marketing strategies to generative AI. IGI Global Scientific Publishing.

Chicago Style (17th ed.) Citation

Rosário, Albérico Travassos, and Anna Carolina Boechat. Adapting Global Communication and Marketing Strategies to Generative AI. Hershey, PA: IGI Global Scientific Publishing, 2026.

MLA (9th ed.) Citation

Rosário, Albérico Travassos, and Anna Carolina Boechat. Adapting Global Communication and Marketing Strategies to Generative AI. IGI Global Scientific Publishing, 2026.