Strategic innovation and sustainable customer-centric growth /

Strategic Innovation and Sustainable Customer-Centric Growth explores how organizations can leverage strategic innovation to develop sustainable, customer-centric business models that drive long-term growth. It examines the integration of customer insights, technological advancements, and sustainabi...

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Bibliographic Details
Other Authors: Dhanabalan, T. (Editor), Manickam, Thirupathi (Editor), Ananthan, Sriram (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:e-Book Collection.
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Call Number: HD30.255 .S875 2026e
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