A very short, fairly interesting and reasonably cheap book about brand management /
Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, California :
SAGE Publications,
[2025].
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| Subjects: |
| Summary: | Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout. |
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| Physical Description: | viii, 137 pages ; 20 cm. |
| Bibliography: | Includes bibliographical references (pages [125]-134) and index. |
| ISBN: | 1529795176 9781529795172 1529795168 9781529795165 |