A very short, fairly interesting and reasonably cheap book about brand management /

Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible...

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Bibliographic Details

Main Authors:	Beverland, Michael (Author), Cankurtaran, Pinar (Author)
Format:	Book
Language:	English
Published:	London ; Thousand Oaks, California : SAGE Publications, [2025].
Subjects:	Brand name products > Management.