APA (7th ed.) Citation

Beverland, M., & Cankurtaran, P. (2025). A very short, fairly interesting and reasonably cheap book about brand management. SAGE Publications.

Chicago Style (17th ed.) Citation

Beverland, Michael, and Pinar Cankurtaran. A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management. London ; Thousand Oaks, California: SAGE Publications, 2025.

MLA (9th ed.) Citation

Beverland, Michael, and Pinar Cankurtaran. A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management. SAGE Publications, 2025.