Exploring emotions in customer experience research /

"This book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed practical guida...

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Bibliographic Details

Main Authors:	Budzanowska-Drzewiecka, Małgorzata (Author), Lubowiecki-Vikuk, Adrian Przemysław (Author)
Format:	eBook
Language:	English
Published:	Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2025.
Series:	New horizons in marketing series.
Subjects:	Customer relations > Research. Customer relations > Psychological aspects. Relationship marketing > Research. Relationship marketing > Psychological aspects. Marketing relationnel > Recherche. Marketing relationnel > Aspect psychologique. Customer experience research. Electronic books.
Online Access:	Connect to the full text of this electronic book