Diversity and inclusion-driven marketing for multicultural marketplaces /
"This book discusses and emphasizes how Diversity and Inclusion Engaged Marketing (DIEM) is vital for consumer well-being and to sustain the relevance of the marketing discipline. It also covers different topics of inclusivity in marketing, like the modifying effects of ethnic self-referencing,...
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
2025.
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| Subjects: |
| Summary: | "This book discusses and emphasizes how Diversity and Inclusion Engaged Marketing (DIEM) is vital for consumer well-being and to sustain the relevance of the marketing discipline. It also covers different topics of inclusivity in marketing, like the modifying effects of ethnic self-referencing, ethnic self-awareness, ethnic self-identification, and ethnic self-congruity on ethnic consumers' self-perceptions of social inclusion"-- |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798337321127 (electronic bk.) |