Diversity and inclusion-driven marketing for multicultural marketplaces /
"This book discusses and emphasizes how Diversity and Inclusion Engaged Marketing (DIEM) is vital for consumer well-being and to sustain the relevance of the marketing discipline. It also covers different topics of inclusivity in marketing, like the modifying effects of ethnic self-referencing,...
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| Format: | eBook |
| Language: | English |
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Hershey, PA :
IGI Global Scientific Publishing,
2025.
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