The B2B opportunity in corporate sustainability /

As consumer demand for sustainable products grows and regulatory pressure increases, B2B suppliers have an opportunity to grow market share by helping their customers meet sustainability goals. Success requires developing credible sustainability offerings, investing in well-trained salespeople who c...

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Bibliographic Details

Main Authors:	Whelan, Tensie (Author), Linich, David (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, [2025]
Edition:	[First edition].
Series:	MITSloan management review ; reprint 67105.
Subjects:	Industrial marketing. Sustainable development. Electronic books.
Online Access:	Connect to the full text of this electronic book