Cover Image

Improving consumer engagement in digital marketing through cognitive AI /

"This book aims to present a well-rounded exploration of how cognitive AI can be applied to strengthen consumer engagement in digital marketing"-- Provided by publisher.

Bibliographic Details
Other Authors: Nozari, Hamed, 1984- (Editor), Samadi, Sepideh, 1985- (Editor), Kalogeras, Stavroula (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:
Telemarketing.
Artificial intelligence.
Consumer behavior.
Télémarketing.
Intelligence artificielle.
artificial intelligence.
Description
Summary:"This book aims to present a well-rounded exploration of how cognitive AI can be applied to strengthen consumer engagement in digital marketing"-- Provided by publisher.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9798337337777 (electronic bk.)